Online advertising has started growing after 2003 in actual. This was the era where companies got aware of reaching out to maximum people and they actually understood the meaning of going virtual.
As per Wikipedia, some facts state:
In 2003 the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at over $100 billion. Perhaps due to the lack of a standard for reporting, market statistics vary concerning the total market for internet classified ads. The Kelsey Research Group listed online classified ads as being worth $13.3 billion while Jupiter Research provided a conservative appraisal of $2.6 billion as of 2005 and the Interactive Advertising Bureau listed the net worth of online classified revenue at $2.1 billion as of April 2006.
Newspaper’s revenue from classifieds advertisements is decreasing continually as internet classifieds grow. Classified advertising at some of the larger newspaper chains dropped by 14% to 20% in 2007, while traffic to classified sites grew by 23%
As the online classified advertising sector develops, there is an increasing emphasis toward specialization. Vertical markets for classifieds are developing quickly along with the general marketplace for classifieds websites. Like search engines, classified websites are often specialized, with sites providing advertising platforms for niche markets of buyers of sellers.
Another website has shared some stats as:
The good news: According to Emarketer, seventy per cent of households in the United States alone now use the Internet as an information source when shopping locally for products and services.
The bad news: According to Digital Trends, local businesses in the United States alone plan to spend only sixteen per cent of their ad budget for promotion online.
In case you haven’t noticed, there’s a bit of a disconnect between those two statistics: to put it kindly, online advertising statistics indicate that while nearly three-quarters of Web surfers in the U.S. alone look for local business information online, their chances of finding what they’re looking for is less than one in five.
For local businesses looking to make sales, as well as for local customers looking for the products or services they need, that’s MEGA bad news.
And now for the great news: There is a way that you can bring local businesses and local customers together very inexpensively – and get very nicely paid – if you know what to do. Online advertising statistics indicate that there is a ground-floor opportunity in local business marketing that contains what the wealthiest online marketers crave most: very low competition and very high profitability.