Internet is effective, easy to use and can be accessible from anywhere and everywhere. It is one medium which has grown rapidly. Advertising on internet has made life easier for a lot of advertisers. From search engine websites to community portals to gaming sites, advertising is being done everywhere to cater all types of consumers. As stated by Wikipedia “A clear advantage consumers have with online advertisement is the control they have over the item, choosing whether to check it out or not. Online advertisements may also offer various forms of animation. In its most common use, the term “online advertising” comprises all sorts of banner, e-mail, in-game, and keyword advertising, on platforms such as Facebook, Twitter, or Myspace has received increased relevance. Web-87 related advertising has a variety of sites to publicize and reach a niche:
One reason which is prior than all is the cost. Internet advertising cost is cheaper than that of traditional advertising. Not only with direct advertising either through ads or any direct messages, advertising on internet can be done or there are other multiple indirect ways also through which advertising can be done on internet. There are different cost structures, as referred on www.wahm.com;
Methods of Internet Advertising
The most cost effective way to advertise online would be to use the content itself and submit it to search engines hoping the popularity of the content will advertise the product. Although it is cheap, it is also rather slow. Perhaps the method most readily identifiable by most users is banner ads. One can also make use of opt-in e-mail ads, an electronic form of direct mail. Another popular method of advertising is through Google’s Adwords, an auction based system in which the advertiser pays per click.
Just as there are many methods of getting your ads out there online, there are also many revenue models. The revenue model of the system that you choose will determine the cost of your advertising investment. The most commonly used models are CPM–cost per mille, CPC–cost per click, and CPA–cost per action.
- In a CPM model, the advertiser pays for the number of people served by the ad.
- In a CPC model, the advertiser pays for only the number of people who click on the ad.
In a CPA model, the advertiser pays for the number of people who complete a transaction.